People, not algorithms
Discovery should come from someone whose taste you trust. We build tools that put a person's judgment in front of you, not a ranking tuned for engagement.
Curation by people. Nothing sponsored.
What is Yipi?
A marketplace built on human taste instead of ad auctions.
It’s organized around Circles — groups of people in your city who share an interest and stand behind the things they actually use.
Yipi's Story
It started with a simple belief
The things you love say more about you than any bio ever could. What’s on your shelf, what you’d drive across town for, what you tell people about unprompted — that is a truer picture than anything you would write about yourself.
So we built a marketplace where that is the organizing principle. Not what a brand paid to put in front of you — what the people around you actually stand behind.
“The best products are the ones someone you trust can’t stop talking about.”
Mission Statement
Human taste at the center
You ask someone whose taste you trust. They tell you. That has been the best way to find anything since the earliest marketplaces, and nothing online has beaten it.
Our mission is to make the most powerful form of discovery easier.
One opinion is a review. A Circle is a pattern from real people — which is why nothing here is sponsored, ranked by ad spend, or tuned to keep you scrolling.
Our Values
What we hold to
Six commitments that decide what gets built, what gets shown, and what we turn down.
Enthusiasm is the signal
A fave means someone would stand behind it. We measure that instead of clicks, and we show you where it came from — your community, local experts, published press, or all three.
Nothing sponsored
No paid placement, no auction deciding what you see first, no brand buying its way to the top of a Circle. If that ever changes, we'll say so plainly.
Privacy by default
You choose who sees each Circle — public, family and friends, or just you — and you can change it any time. We don't sell your data or follow you around the web.
Room for the small
An independent maker with forty devoted customers should be as findable as a brand with a media budget. Inventors' Corner exists for exactly that reason.
Give some of it back
Gifts that Give and 100%forHumanity aren't campaigns bolted on the side. Buying well and doing good should be the same decision more often than they are.
The standing commitment
Nothing here is bought
Values statements are easy. These are the specific things Yipi does not do, so you can hold us to them.
No promoted placementNo brand can pay to appear higher, sooner, or more often.
No paid rankingOrder is not for sale — not in search, not in a Circle, not on a page.
No purchased favesA fave comes from a person who used the thing. It cannot be bought.
No bought tastemaker slotsA brand cannot pay to be somebody’s recommendation. The tastemaker chooses, always.
No adsThere is no ad inventory here, so there is nothing for an advertiser to influence.
What happens instead. Tastemakers and their Circles earn a share when a recommendation leads to a sale, in categories where that is appropriate. The recommendation comes first and the payment follows — and wherever somebody earns, the page says so.
Communities
A Circle is the people in your city who share a lifestyle
Dog people, yoga people, people halfway through a home renovation. Greater Cincinnati is a Community; the Circles live inside it.
A Yipi-List is one person’s picks — a Circle is everyone’s. Put something on a list and it counts as a vote in the Circles you belong to.
Your taste is already worth following
Free to join. Nothing here is sponsored, ranked by ad spend, or tuned to keep you scrolling.